A Journey Through Time: The History and Culture of Midtown

Nov 2024

Midtown Manhattan is a hive of activity, where the city’s most iconic landmarks collide with an irresistible charm that draws millions of visitors each year. But there’s more to Midtown than meets the eye. It’s not just office buildings and billboards; for travelers and young explorers, it's a playground of hidden gems waiting to be discovered. And with ItFits bag & storage lockers, you can stash your stuff and venture out unencumbered. Let's explore the marvels of Midtown, its rich history, vibrant culture, and must-see spots.

Once a sleepy stretch of farmland, Midtown Manhattan underwent a remarkable transformation in the late 19th and early 20th centuries that would forever shape New York's iconic skyline. The catalyst for this change came with the opening of Penn Station in 1910, a grand gateway that established the neighborhood as the city's transportation hub, connecting New York to the rest of the nation.

The construction of the Empire State Building in 1931 marked another defining moment for Midtown. Rising 103 floors into the sky, this art deco masterpiece stood as the world's tallest building until 1971. The image of King Kong scaling the Empire State solidified its status as an international cultural icon, and it has since appeared in over 250 television series and films, making it the most famous building in New York.

Nearby, Times Square underwent its own dramatic evolution. Originally known as Longacre Square, the area’s transformation began in 1904 with the arrival of the New York Times headquarters, which sparked the legendary New Year's Eve ball drop tradition. Throughout the 20th century, the former site of horse stables and carriage factories blossomed into a theatrical and entertainment hub, earning its nickname "The Crossroads of the World." Though the post-World War II era brought a period of decline—memorably captured in films like "Taxi Driver"—the 1990s ushered in a renaissance. The arrival of major corporations like Disney introduced family-friendly attractions and massive digital billboards, revitalizing Times Square into the vibrant cultural and commercial center we know today.

If you've ever been captivated by the high-stakes drama of the Safdie brother’s "Uncut Gems," you'll surely also be thrilled to experience the real-life energy of New York's Diamond District. This singular block on 47th Street between Fifth and Sixth Avenue hosts a vibrant mix of wholesalers, retail jewelers, and independent artisans. Processing over 90% of diamonds entering the United States, this resilient micro-neighborhood stands as a testament to Midtown's enduring ability to preserve its unique character while adapting to New York City's ever-evolving landscape.

Must-Visit Spots in Midtown Manhattan

Midtown is a treasure trove of experiences waiting to be uncovered. Whether you're a foodie, art enthusiast, or nightlife seeker, there's something here for everyone.

1. Hottest Restaurants in Midtown

• • Halal Guys: Known for their gyros and chicken over rice, Halal Guys is a Midtown cheap eats staple, especially after a night out. Perfect for soaking up the evening's festivities, their dishes come alive with the right blend of white and hot sauces.
• • MaLa Project: A pioneer in neo-Sichuanese cuisine, MaLa Project offers an array of wok-fried dishes enriched by their signature MáLà Sauce. This sauce—a blend of 24 herbs and spices each with their own medicinal purpose and simmered for over six hours—secures its spot in the Michelin Guide without breaking the bank. Beyond the acclaimed MáLà Dry Pots, the menu features delicious Dim Sum, Noodles, and Specialty Rices, offering a comforting and diverse culinary adventure.
• • Urban Hawker: Urban Hawker proudly holds the title of the only Singapore-inspired street-food food hall in NYC and the first in the US to showcase stalls directly from Singapore's UNESCO hawker centers. With 17 diverse vendors under its roof, Urban Hawker offers a vibrant tapestry of flavors, featuring Malay, Peranakan, Chinese, Indian, Southeast Asian, and even Asian-style Western cuisines.
• • Shinjuku Ramen: Immerse yourself in the authentic flavors of Japan with Shinjuku’s steaming bowls of rich and savory ramen that promise a journey to Tokyo with each sip. Known for its impeccable balance of flavors, their menu features a standout veggie ramen—an insider's pro tip for those seeking delicious vegetarian eating in Midtown. With its commitment to quality and exceptional taste, the restaurant crafts fresh, hand-made dishes that cater to both vegans and meat-lovers.
• • LOS TACOS No. 1: Born from the culinary dream of three friends from Tijuana and Brawley, this bustling street-style taqueria delivers the authentic taste of Mexican tacos, quesadillas, and aguas frescas to the East Coast. Taste the cherished family recipes and fresh, straightforward ingredients that celebrate the richness of Mexican culture with every bite. 

2. Museums & Culture in Midtown

• • Museum of Modern Art (MoMA): Celebrated for both pioneering art-world innovations and its modern masterpieces, the MoMA stands out for its iconic works by masters like Van Gogh, Warhol, and Picasso. With seven curatorial departments ranging from Architecture and Design to Media and Performance Art, visitors are invited to explore a variety of artistic expressions.
• • Morgan Library & Museum: Once the private library of financier Pierpont Morgan, this Midtown hidden gem has evolved into a pivotal cultural institution. In its reading room, marvel at its collection of rare paper artifacts, including Michelangelo and Leonardo da Vinci sketches, Beethoven's symphonies, and Gutenberg Bibles.
• • Carnegie Hall: A world-renowned concert venue, Carnegie Hall is a beacon of cultural excellence and historic significance, graced by legendary performers like Tchaikovsky, Billie Holiday, and The Beatles. Its architectural beauty complements a diverse array of performances, from classical masterpieces to contemporary acts.
• • Birdland Jazz Club: Inspired by Charlie Parker, this club has been a vital part of NYC's jazz scene since 1949. It has showcased legends like Oscar Peterson and Diana Krall and its recent addition of the Birdland Theater now features Broadway stars and emerging talents. With its intimate setting and cozy small stage, Birdland offers an unforgettable musical experience—just be sure to arrive early for the best seats, as tables are first-come, first-serve.
• • Bryant Park: Once a neglected urban space, Bryant Park was revitalized in the late 20th century into a vibrant urban retreat with new entrances, lush gardens, and chic dining options. Its Winter Village, featuring a free ice-skating rink and over 170 holiday kiosks, makes it a must-visit NYC destination and a premier Christmas market globally.

3. Best Dive Bars & Nightlife in Midtown

• • Jimmy’s Corner: Nestled near Times Square and established in 1971 by the late boxer Jimmy Glenn, Jimmy’s Corner is celebrated as one of NYC's best dive bars. Known for its charming atmosphere and straightforward drink offerings, including a $3 pint, this bar is a beloved spot for savvy New Yorkers and travelers seeking a no-thrills experience and neat pour.
• • Rudy’s Bar & Grill: A historic NYC dive since 1933, Rudy’s is famed for its cheap drinks and the beloved tradition of offering free hot dogs with any purchase. This iconic bar attracts a clientele from all walks of life, drawn together by the joy of a good drink. Over the years, it has been frequented by many notable patrons, including Anthony Bourdain, Frank Sinatra, Paul McCartney, Drew Barrymore, Jimmy Fallon, and many more. Guarded by a 6-foot pig mascot, the Baron, Rudy's is a cherished slice of genuine NYC dive culture.
• • Barcelona Bar: Another dive bar staple in the Midtown area, Barcelona Bar offers a unique blend of beers, cocktails, and over 100 themed shots. With each specialty shot served with props and music and inspired by iconic movies and songs—like the Harry Potter shot—you're guaranteed a night filled with fun and excitement.
• • Blue Ruin Bar: Another quintessential Midtown dive bar where great service meets unbeatable specials, this cozy haven offers the perfect escape to unwind after a long day. Whether you're catching a game on the TVs, playing a game of pool or enjoying the musical selection of their customized CD jukebox, Blue Ruin promises a good time and a genuine sense of community.
• • Rise Bar: Rise is the ultimate Midtown destination for a NYC gay bar experience. Renowned for its amazing entertainment and delectable food, Sunday brunch guests are treated to bottomless mimosas and captivating performances by talented hosts Skye Walker and Izzy Uncut. Rise Bar also offers a phenomenal programming of daily drag shows throughout the whole week. Whether you're in the mood for one of NYC's best Drag Brunches or an exciting night out, Rise Bar promises an exceptional time.

Explore Midtown with ItFits

From dining at iconic restaurants to exploring world-celebrated museums and even discovering the inner world of gem trades, Midtown Manhattan offers endless opportunities for adventure.

Unlock the full potential of your time in Midtown with ItFits locker storage solutions. By stashing your belongings securely, you can wander freely and immerse yourself in all that the area has to offer. Whether you're a first-time visitor or a seasoned New Yorker, Midtown's marvels are waiting to be uncovered. Ready to start your adventure?

Midtown NYC luggage and bag storage lockers - The perfect culture, adventure & convenience with ItFits Storage Solutions!